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Mr.Prem K., an accomplished mechanical engineer, and Mrs. Yashodhara k., an educationist, together laid the foundation for Elk The Trust (ETT) in 1971 in Kanpur, one of India’s oldest cities, historically renowned as the “Manchester of Textiles.” Mr. Prem’s expertise is centered around innovative designs for renewable energy solutions, particularly hydrogen and solar power systems tailored for industrial applications.

Their daughter-in-law is the visionary co-founder of today’s Elk The Trust (ETT) Group. Her extensive research has given her deep insights into the effects of chemicals on both living organisms and the environment. Having grown up around India’s unorganized textile sector in hubs such as Jalalpur, Bhadohi, Surat, and Kanpur, where her late father, Mr. Narendra, was actively involved in the textile outsourcing domestic wholesale business, She gained invaluable firsthand experience.

In 2016, driven by a family vision, she established the now professionally organized Elk The Trust (ETT) Group. The family’s younger son, Mr. Vijit, co-founder and country representative for CIS countries along with his partners Mr. Dmitry and Mr. Nikolai, has played a pivotal role in supporting the group’s global mission. Together, they have built a robust enterprise that provides a comprehensive range of services, including design, production, quality control, testing, and logistics, for garments, home textiles, and fashion accessories.

Today, Elk The Trust (ETT) Group operates in five countries and supplies sustainable, chemical-free products to more than twelve nations, significantly impacting the global textile industry. As a full-service provider and wholesaler, Elk The Trust offers end-to-end solutions across garments, home textiles, and fashion accessories, solidifying its position as a key player in the market.

Nancie Good

Designer

Gracie Potts

Founder Fashly

Dianne Lovell

Designer

About ELK

Year 2016 we started Journey

We provide a comprehensive, one-stop solution for all your clothing, home furnishings, and fashion product sourcing needs, offering end-to-end service from design to delivery across the entire supply chain.

Supplying Apparels
100%
Home Furnishing and Fashion Items
100%
5 Global Offices
100%
12 Countries we are supplying
100%
Experienced global team
100%

With experienced teams strategically located in India, Russia, Bangladesh, Hong Kong, and China,we deliver everything from creative design to reliable shipping, ensuring quality at every step.

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Our vision and values

Our vision and values

To be the most trusted partner in sourcing high-quality apparel, home furnishings, and fashion items by delivering innovative, sustainable, and cost-effective solutions. We aim to create a seamless and ethical supply chain that empowers brands to excel in an ever-evolving global market.

Our People and Culture

Our People and Culture

At Elk, we pride ourselves on a people-powered culture driven by a dynamic, vibrant, and multicultural team. Customer success is at the heart of everything we do, and while we take our business seriously, we always do it with a smile!

Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR)

We believe in using our business as a force for good, committed to building a more sustainable world and company. Our passion lies in protecting the environment, supporting local communities, and fostering an inclusive workplace with high standards and ethical working conditions.

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